COFFEE COMMUNITY WEEK #CCW 2023

llustration Package for Coffee Community Week 2023
In collaboration with the Kaffeesahne Podcast & Giovanna Kaffee Köln.

For the Coffee Community Week (#CCW) 2023, initiated by the Kaffeesahne Podcast and Giovanna Kaffee Köln, a comprehensive illustration package was developed for both digital and physical use.

The project included the creation of Instagram tiles to announce the five daily themes of the week, as well as accompanying story slides for daily communication on social media. Each day had its own focus topic, visually represented through custom illustrations.

A central design element was the creation of three unique characters, each representing a different "coffee personality." These figures formed the visual foundation of the campaign and appeared across all media in various adaptations.

In addition to digital assets, the illustrations were also applied to physical products, including:

• Stickers
• Coffee packaging
• Postcard set 
• A special edition filter holder sleeve (Graycano hand filter)

This project combined community engagement with a thoughtfully crafted visual identity, capturing the spirit of the coffee community.